PERSUASIVE STRATEGIES IN INSINCERE DISCOURSE

The article focuses on the strategies of persuasiveness in insincere discourse, based material from modern English fiction. In deceit, hypocrisy, and manipulation are foregrounded. semantic basis discourse is an expression mentality inherent linguistic personality. With help persuasive strategies, speaker influences interlocutor through appeals to their consciousness, inviting them own critical judgment. order convince a communicative partner, provides with logically ordered information. An convinces by deliberate use false concept “to speak truth” opposed un-truth.” These concepts interrelated, they always evaluated moral point view great importance both everyday communication literature. truth connected not only correspondence utterance real world, but sincerity, that is, intentions person. contrast, un-truth associated insincerity. I-utterances, which used speaker, convey meaning confidence, reflects subjective sense expressed proposition. utterances, manifested type II conditional sentences, expressing unreal condition related moment speech, combination meanings rational emotional evaluation. Emotional evaluation realized as positive attitude object speech. able flexibly verbal non-verbal means. can various techniques, such “unexpectedness”, “appeal authority”, understatement, incline partner finally make definite decision.